St Leonards-on-Sea’s quirky atmosphere, attractive architecture and seaside location have attracted a wealth of creative talent and entrepreneurial activity in recent years leading to property and business investment, some local regeneration, and a degree of gentrification. However, St Leonards remains home to many economically deprived residents. St Leonards Festival is designed to be inclusive for all residents. In 2010 The Community Forum changed to St Leonards Town Team, which ceased to exist in 2014. A St Leonards Festival Committee was set up in 2018.